IWS Logistics operates in the logistics and freight sector, where relationships, industry knowledge and trust play an important role in winning new business.
For businesses in this space, strong service delivery is only part of the challenge. The right decision-makers also need to understand what the business offers, recognise its expertise and have enough confidence to start a conversation.
Peak Profile worked with the business to strengthen its LinkedIn presence and turn it into a more effective platform for visibility, authority and business development.
The opportunity was to move beyond simply having a LinkedIn profile and create a presence that actively supported business growth.
The business needed to build a larger and more relevant professional network while strengthening its authority within the logistics sector. At the same time, the strategy needed to reach supply chain and procurement decision-makers without making the profile feel overly promotional.
The goal was not simply to increase connection numbers. It was to create a LinkedIn presence that could educate the market, demonstrate industry expertise, build familiarity with potential customers and consistently create new business conversations.
Peak Profile began by optimising the LinkedIn profile so visitors could quickly understand the experience, industry positioning and value behind IWS Logistics.
From there, we developed a targeted LinkedIn growth strategy combining profile optimisation, industry-focused content, Sales Navigator outreach and ongoing engagement.
Sales Navigator was used to identify relevant supply chain and procurement professionals, allowing outreach to focus on people closely aligned with the business’s target market.
Content was then used to support those new connections. Rather than relying on generic company promotion, the strategy focused on useful industry communication including freight advice, operational insights, behind-the-scenes content and thought leadership relevant to the logistics sector.
Regular engagement with industry content also helped increase visibility within the target network and supported continued profile discovery.
Services:
LinkedIn Profile Optimisation
Industry-Focused Content Strategy
Organic Audience Growth
Lead Generation
Sales Navigator Outreach
Thought Leadership Content
LinkedIn Engagement Strategy
Over four years, the LinkedIn network increased from 825 to 9,383 connections, representing approximately 843% growth and around 2,139 new connections per year.
The strategy also generated approximately 6 qualified leads per month.
Content achieved an average of 451 views per post, giving IWS Logistics an ongoing platform for communicating with its market rather than relying solely on direct outreach.
Most importantly, LinkedIn became more than a networking platform. It developed into a business-development channel where industry expertise, targeted prospecting and consistent visibility worked together to create new opportunities.
Social Media Management
Social Media Strategy Planning
Social Media Setup & Branding
Content Creation & Publishing
Email Marketing
Search Engine Optimization (SEO)
Pay-per-click (PPC) Advertising
