Challenge:

Tiffany Projects had an existing social media presence, but the available data shows a relatively small starting audience of page followers.

The opportunity was to expand that audience while ensuring marketing activity contributed to more than visibility alone. For a construction and project management business, increased reach is more valuable when it also supports connections and enquiries from people within relevant construction markets.

The strategy therefore needed to strengthen Tiffany Projects’ digital presence while supporting ongoing lead generation.

Results:

Tiffany Projects achieved strong growth across both its personal and company LinkedIn presence.

The manager’s personal LinkedIn network increased by 1,363%, significantly expanding the number of relevant people the business could reach through its leadership presence.

At company level, Tiffany Projects’ LinkedIn page grew from 71 to 1,906 followers, creating a substantially larger audience for its project updates, expertise and business content.

Alongside this audience growth, the strategy generated an average of 6 leads per month, connecting increased visibility with ongoing business-development opportunities.

Together, the results show how personal positioning and company visibility can complement each other. The manager’s growing professional network extended reach and relationship-building opportunities, while the company page created a stronger branded presence for Tiffany Projects. This broader visibility was supported by a consistent flow of leads, helping make LinkedIn a more active part of the business-development strategy.