The Outfit Group operates in the construction and commercial-fitout sector, delivering projects for corporate and premium clients.
The company’s work already demonstrated the quality and scale of its capabilities, including projects associated with recognised organisations such as Burberry and BCG.
The opportunity was to make more of that credibility visible online.
In construction and commercial fitouts, strong work often happens behind the scenes.
Projects may demonstrate considerable expertise, but if the right property managers, architects, developers and corporate decision-makers do not regularly see that work, the business can miss opportunities to build familiarity before future projects arise.
The Outfit Group therefore needed a LinkedIn presence that better reflected the quality of its work and connected that project experience with relevant commercial audiences.
The objective was to build visibility, strengthen credibility and create a clearer link between the company’s project experience and future business opportunities.
Peak Profile began by enhancing the LinkedIn profile and company presence so that the positioning better represented the scale and quality of The Outfit Group’s work.
A targeted Sales Navigator strategy was then used to identify and connect with relevant property managers, architects and developers across Sydney.
Content played an important role in supporting those connections.
Instead of relying only on promotional updates, the strategy brought the work itself to life through project stories, site updates, time-lapse videos and practical construction insights.
This gave prospective customers a clearer picture of the company’s experience and capabilities while creating more reasons for the business to remain visible in relevant LinkedIn feeds.
Strategic engagement with industry posts supported the content program, helping generate additional profile visits and connection requests.
Services
LinkedIn Profile Enhancement
Company Page Enhancement
Sales Navigator Campaigns
Content Strategy and Creation
Project-Based Content
Engagement Strategy
Organic Network Growth
Lead Generation
The LinkedIn network increased from 954 to 2,545 connections in approximately 8.5 months.
Based on the campaign period, this represented an annualised growth rate of approximately 2,240 new connections per year.
The strategy generated around 4 inbound leads per month.
Content also achieved approximately 2,146 average views per post, helping extend awareness of The Outfit Group among relevant industry audiences.
The result was more than increased profile activity. LinkedIn became a platform for showing prospective customers the calibre of The Outfit Group’s work before a direct sales conversation was required.
Social Media Management
Social Media Strategy Planning
Social Media Setup & Branding
Content Creation & Publishing
Email Marketing
Search Engine Optimization (SEO)
Pay-per-click (PPC) Advertising
